FundingKnight

The crowdlending platform is at the centre of a revolution born out of an extraordinary combination of circumstances: a recovering UK economy, a faltering traditional banking community and a Government determined to introduce competition into a financial sector that can provide sensible funding options for smaller businesses and a fairer deal for investors and savers.

That legislation is being introduced both to encourage and protect investors suggests that this Government, at least, wants Alternative Finance to be a permanent feature of the landscape – and not simply a fleeting phenomenon destined to blossom spectacularly in the sunshine only to perish on the vine shortly afterwards. This particular revolution is gathering pace and, in our view, is irreversible.

Of course, there is still a long way to go. We have witnessed and been an active contributor to radical change. However, we believe that FundingKnight has not just been in the forefront of producing its share of new ideas, but of helping to establish ethical industry standards.

FundingKnight was established to make a difference to people’s lives by being fair, honest and transparent. The platform was developed to treat its customers as individuals, whether as borrowers or lenders. We like to call this Responsive Lending.

The marketplace is becoming more populated almost by the day, so the task of distinguishing the various ‘runners and riders’ is also growing more complex with the passage of time. Everyone is trying to stand out from the crowd, to possess a genuine USP.

But these ‘perfect’ conditions cannot last forever.

The ‘game’ could change dramatically and quickly. In this survival of the fittest, some will adapt and flourish, some will simply survive and others will become casualties. We are optimistic that the way we run our business will allow FundingKnight to become one of those still standing proud.